The Lucy Bag

2024 F/W

Lucy’s creative journey spans almost 27 years of branding and advertising experience across five countries. South Africa | United Kingdom | Germany | Switzerland | France. After starting her design career in South Africa, she worked in London for 9 years on a global banking brand, she then spent 8 years in Switzerland and France, first as the Design Director for Saatchi & Saatchi in Geneva and then Group Creative Director of a luxury brand communications company in Lausanne and Gstaad. She is currently the co-founder of the SUNSHINE Design Collective, represented in Cape Town and Lisbon.



2024 F/W 2024 F/W