Lucy has spent 27 years designing for luxury brands across South Africa, the UK, Germany, Switzerland and France. From Design Director at Saatchi & Saatchi Geneva to Group Creative Director for a luxury communications house in Lausanne and Gstaad, she built a career around knowing what beautiful really means.

But she still couldn’t find the bag she was searching for. Something soft and sculptural. Round instead of rigid. Beautiful, but deeply functional. A bag that could hold real life - airports, work, groceries, long lunches, late evenings and everything in between.

It didn’t exist.

So she designed the LUCY bag.

Today, Lucy co-runs the SUNSHINE Design Collective between Cape Town and Lisbon - a creative studio working across brand, culture, art and design. LUCY was born from that same world: thoughtful design, beautiful objects and a life constantly in motion.